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The Thirsty for Action initiative aims to bring together nature protectors, to move forward actions for a healthier and more sustainable planet. We need to join forces and act together to combat climate change, ensure full circularity, and preserve nature's strength.
That's why, in 2021, Volvic launched a Grant with 4 winners awarded, and why Volvic supports partners like Bergwald, PNRVA, and Killian Jornet in their actions to protect nature
Initiatives that protect and/or restore natural ecosystems (forests, watersheds, biodiversity...)
Initiatives that results in eliminating unnecessary packaging to reduce waste and/or systems for collection of wastes and recycling.
Initiatives aiming to reduce or capture carbon emissions.
A committee of passionate nature protectors was formed to review all applications and select four NGOs, non-profit organizations and social businesses to receive grants of 10,000€ each.
In addition, Volvic supported the four organizations selected for the grants by promoting each of their nature protection efforts in Volvic’s national media space for a full year, hoping to inspire people to support these efforts by participating in and donating to active initiatives and causes.
Winners of the debut
Thirsty for Action Grant
With a drive to address climate related issues, the goal for EcoTree’s latest project is to create a carbon sink in the Faouët Forest.
Having taken over management of the forest in 2017, EcoTree plans to carry out major work in order to preserve biodiversity and also work towards sustainable forest management. Utilising local talent and resources, the organisation conducts field studies and soil analysis. This data is then used to ensure that the correct choice of species is chosen to be planted, which will overall benefit the forest ecosystem.Learn More
Buy Food with Plastic's mission is to tackle hunger and the plastic issue at the same time. They achieve this by enabling people living in poverty to pay for food with plastic bottles.
Working closely with a team of local workers in Nicaragua, Ghana and India, Buy Food with Plastic organises events where people can buy a warm meal for their family using 10 plastic bottles as the currency. The young and passionate team from Zurich hopes to spread joy and happiness amongst locals, whilst also creating local jobs and educating people about the plastics issue. And it doesn’t stop there: The collected plastic bottles are upcycled to useful products, like bricks, air conditions, and more . Buy Food with Plastic demonstrates that plastic is a valuable source which should not be wasted.Learn More
Feldwerk is the creation of three hardworking founders. Their goal is to create diverse and sustainable habitats for a variety of insects in their region.
Feldwerk creates the opportunity for organisations, farmers and willing individuals (the so-called field heroes) to work together to preserve biodiversity on their own doorstep. The organisation works with fieldworkers (farmers) who make land from intensive cultivation available for the creation of flowering meadows. Feldwerk also provides seeds, with a variety of species to plant on the land. All this in turn provides native insects with perfect food and living conditions, from which other wildlife can also benefit. They also use their platform to market bee sponsorships and use their website to fossilise the exchange between farmers and locals - talking to each other instead of about each other. Simply everything according to the motto "Be a hero, till a field!".Learn More
Recognising the waste management crisis, this organisation endeavour to reduce plastic waste by offering a reuse solution.
Using a turnkey service, La Gamelle Consignée encourages and facilitates an initiative in which consumers pay a deposit in order to have their food packaged in reusable food containers. This is done by managing the collection, cleaning and redistribution process of glass containers rented to consumers, as well as the management of deposit payments and refunds. By forging partnerships with other companies and associations they wish in the short term to create new jobs in the area. They also intend to purchase a cargo bicycle, which will enable them to transport a greater quantity of containers and increase the efficiency of their logistics. Their long term goal is to run a network of partner stores and increase the number of collection points available to consumers.Learn More
Former Executive Director, B Lab Europe
Deputy Secretary-General of the German Commission for UNESCO
Global outdoor figure, climate advocate and Founder and President of Kilian Jornet Foundation
Head of Waters and Sustainability Volvic Global
Forester, management csr and public relations Bergwaldprojekt
Executive Director Les Canaux
Co-Founder of Makesense
Volvic Nature Protector Partners
The purpose of the association is the protection, maintenance and care of the forest, in particular the mountain forest and the cultural landscapes, as well as the promotion of the understanding of the interrelationships in nature, the concerns of the forest and the dependence of humans on these livelihoods.
For this purpose, the mountain forest project works with volunteers in forests, moors and open-air biotopes at various locations in Germany. The aim of the work assignments is
To preserve the diverse functions of the ecosystems,
To make the participants aware of the importance and the endangerment of our natural foundations of life,
To encourage a broad public to use natural resources in a manner that is compatible with nature.
The Auvergne Volcanoes Regional Nature Park covering the departments of Cantal and Puy-de-Dôme, the Auvergne Volcanoes Park offers remarkable mountain landscapes alternating between volcanoes, ridges, summer pastures, natural lakes, peat bogs and forests. Preserved, shaped and inhabited by 90,000 inhabitants, the Park is home to exceptional flora and fauna, but it is also renowned for its know-how and its products. To sustainably develop these resources, the Park acts on a daily basis, by piloting actions in favor of agriculture, water, landscapes, urban planning and energies, natural spaces and sustainable tourism, environmental education and information for residents. In partnership with Volvic, in 2021 they are running the “A Shepherd in My School” operation.
Kilian Jornet Foundation
The main mission of the Kilian Jornet Foundation is the preservation of mountains and their environment.
With an appreciation for the athletic and personal growth the mountains have given to Kilian Jornet, it is now his passion and priority to give back. His goal - to assist in preserving the mountain settings for those who depend on them, fauna, flora and humans.
The foundation work in three main areas:
In Germany, 30% of the forests are endangered : source Bergwaldprojekt