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Preserving our incredible natural heritage
Due to the unique richness of the Volvic catchement area the Société des Eaux de Volvic must preserve this incredible natural heritage, including the 38-km2 area where Volvic natural mineral water originates.
Protecting and preserving the natural mineral water resource is at the heart of Volvic’s DNA. It is Volvic’s responsibility to ensure the natural renewal of this water source, anchored in the local heritage and actively maintaining the balance of biodiversity* within the area.
*Biodiversity is the variety of life on Earth, it includes all organisms, species, and populations; the genetic variation among these; and their complex assemblages of communities and ecosystems. It also refers to the interrelatedness of genes, species, and ecosystems and in turn, their interactions with the environment.
Three levels of biodiversity are commonly discussed — genetic, species and ecosystem diversity.
Genetic diversity is all the different genes contained in all the living species, including individual plants, animals, fungi, and microorganisms.
Species diversity is all the different species, as well as the differences within and between different species.
Ecosystem diversity is all the different habitats, biological communities and ecological processes, as well as variation within individual ecosystems.
Since 2016 in partnership with Belgian NGO Beeodiversity, Volvic is tracking the bee’s pollen in order to study the flora biodiversity. Volvic makes 48 samples per year, which allows Beeodiversity to make between 500-800 analysis per year to assess the environmental quality of the fauna and flora of the area. In total, Volvic has installed 12 hives in 6 areas of the catchment area, which have become the settlement of 600,000 bees. Once per year, Volvic employees go to pick up the honey to raise awareness on biodiversity and environment.
In 2012, Volvic partnered up with the Conservatory of Natural Areas of Auvergne (CEN Auvergne). Since then, Volvic has given an area to measure the presence of the butterfly Phengaris alcon, also known as the Alcon blue or Alcon large blue. Additionally, on a yearly basis, Volvic organizes the “eco-chantiers” initiative, in which Volvic’s bottling site employees clean the impluvium area to protect the biodiversity, including the butterfly’s protected area to ensure a long-term health of their ecosystem.
In partnership with the French League for the Protection of Birds (French LPO), Volvic supports a program to protect the threatened Red Kite bird species, by the installation of a feeding station, which is supplied with meat by a Volvic employee to regularly feed Red Kites.
Volvic was awarded by the Ministry of the Environment with a patronage award for its involvement in the protection of this species.